Last Level Studios
Logo mark
The logo mark is composed of four 'L' glyphs in Lexend at weight 740. They are slanted 29.5° horizontally and rotated +90° or -90°. The logo mark is monochromatic and is provided as a vector.






An additional version of the logo mark is provided for exceptionally small viewports, such as a favicon. There is greater spacing between the glyphs to ensure they remain distinct at low resolutions and pixel densities.
The logo mark can also be placed atop a ribbon (see presentation title slide).


Lock-ups
The logo mark can be combined with the stacked or 'Studios' word mark to create a lock-up. The stacked word mark is better suited to social media and splash screens.

Whereas, the 'Studios' word mark may work better on a website navigation bar or in corporate applications. Alternatively, the logo mark can be positioned on the right hand side with the word mark type aligned to the right (see letterhead mockup).

The word mark can also be positioned underneath the logo mark.

Colour

I have used the PANTONE® Matching System to handpick the above triadic colour palette with cyan as the primary. Both black (539 C, specifically) and off-white type is compatible with cyan, whereas magenta and green are better suited to off-white and black type respectively.
Given that the logo and word marks are monochromatic, the palette is mainly for background colours and accents.
Digital
PANTONE® 2995 C
#00A9E0
PANTONE® Rhodamine Red C
#E10098
PANTONE® 2291 C
#A7D500
PANTONE® 539 C
#00263A
Off-white
#F4F4F4
Print (Coated)
PANTONE® 2995 CP
CMYK: 79, 3, 0, 0
PANTONE® Rhodamine Red CP
CMYK: 5, 92, 0, 0
PANTONE® 2291 CP
CMYK: 33, 0, 100, 0
PANTONE® 539 CP
CMYK: 100, 43, 0, 83
Off-white is not used in print.
Print (Uncoated)
PANTONE® 2995 UP
CMYK: 88, 12, 0, 0
PANTONE® Rhodamine Red UP
CMYK: 0, 94, 0, 0
PANTONE® 2291 UP
CMYK: 30, 0, 92, 0
PANTONE® 539 UP
CMYK: 100, 64, 12, 57
Off-white is not used in print.
Typography
The visual identity exclusively uses Lexend, which is made available under the Open Font License.
Lexend
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
!?@#£$%&*()[]{}/\`~-_+-=
Motifs

- 'L' glyphs in the background. 25% opacity with blend mode average.

- 'L' glyphs to the side/top/bottom. 50% opacity with blend mode average.

- Relevant icons from the Material Symbols & Icons pack made available under the Apache License 2.0. Sharp variant, 50% opacity with blend mode average.
Mockups





Click on an image to zoom.





